Tag Archives: Hardees

Hardees gets a bit cheeky with new ad campagin…

July 2, 2009

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Hardees (don’t ever call it Carl’s Jr. around us) has come a long way since its humble beginnings in the scenic, cultural mecca that is Rocky Mount, North Carolina.  Apparently, however, solid, yet simple, hamburgers and all beef hot dogs, classic “Big” roast beef sandwiches, and tater tots don’t really cut the mustard anymore.  Well, they haven’t for awhile, I guess.

Remember Hardees’ relatively brief stint with fried chicken?  Some said it was better than KFC.  How about the Frisco Burger?  Still, quite possibly, the reigning champion in the “Most Likely to Trigger Spontaneous Cardiac Arrest” category at the Fast Food awards.

More recently, though, Hardees has gone in a slightly different direction: Bigger, thicker, juicier meat (or cheese paper) that beautiful, scantily clad, women (or blue collar manual labor) are more than eager to wrap their hands around, get a little messy, and gobble down.  Hey, it works, right?  Pushing the envelope a bit, maybe, but who couldn’t get behind that?  Well, someone in the marketing department, while certainly behind it, apparently felt they hadn’t pushed quite hard enough; decided it was time to come out with a full on thrust…

Apparently there’s an entire lineup of these spots.  Make the Jump for some more…

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