London unveiled their Olympic mascots yesterday. That’s really all I should have to write and you could infer the rest by simply staring at the picture. However, that’s not the effort that earns me 20 dollars every 3 months from this site so I SHALL PUSH ON!!!
There were some great ideas on the table as London chose their Olympic mascot; a Big-Ben with arms and legs, giant pigeons(from Trafalgar Square), and an animated tea-pot. Then there was this idea. “Two futuristic, magical beings”, as described by the creator. These non-gendered cyclopses were created to be endearing to children and promote at least $25 million in sales of stuffed animals, posters, and more before the games kick off in 2012. Although if I’m sleeping in a crib(you can never rule it out) I don’t think that’s the first thing I want staring at me when I wake up during a lightning storm.
Those giant cyclops eyeballs? They’re meant to refer to the digital age of webcams, iphones, and cameras. Yes, in a country that has been under scrutiny by it’s citizens due to their excessive use of cameras on streets as surveillance, the natural choice is to make giant cameras the world renowned symbol of the 2012 Olympic games in their most famous city. There are also rumors that the mascots themselves will be equipped with cameras for when they’re walking around at the games. Brilliant.
The implication that there will be customizable options for these mascots when you purchase has already inspired many parodies across Britain. London has stuck with the not-so-well received logo(reasons may be inferred by viewing the creatively colored logo below), so you can pretty much assume Wenlock and Mandeville, the 2012 Olympic cyclop spies are here to stay.