They’ve Done It Again

Mon, Apr 23, 2012 at 8:43 pm ET

Social Commentary, The Rest

Frumped by

From the makers of classic beers like Bud Light Golden Wheat, Bud Light Platinum and Bud Light Chelada comes the next thing to ruin your taste buds and give you a headache, Bud Light Lime Lima-a-Rita. It’s 8% abv(which is sure to be its only redeeming quality) and will most likely remind you absolutely nothing of a well made margarita.

“As warm weather starts to take hold across the country, people want light and refreshing beverages to keep them cool all summer long,” said Mike Sundet, vice president, Bud Light. “This is our take on the traditional margarita. Beer drinkers were already mixing Bud Light Lime into margaritas to create ‘beer ritas’; Lime-a-Rita just adds a new level of convenience by providing a beverage with the perfect balance of flavors.”

Anheuser-Busch is continuing its trend of coming up w/ more crap you’ll never drink only to take up space on your local grocer’s shelf, while actual beer is bought elsewhere. Drink at your own risk and enjoy the heartburn.

(editors note: I’m sure our tone would change under certain circumstances. “Bud Light Lime-A-Rita Presents: Frumpzilla” has a certain ring to it.)

h/t: BeerPulse

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