Listen, before anyone gets their feelings hurt, I have no doubt that Microsoft’s new Mango-powered Windows Phone 7 is a great device. That’s right, great. Just like the the Zune was/is.
Wait — I don’t actually know if the Zune is all that great. I’ve actually never gotten around to checking it out, nor have I been bombarded by media related to its features and user-friendliness and the like. And, ultimately, I guess that’s a big part of Microsoft’s problem.
Microsoft: Much like those rappers up there, they’re just not particularly hip, are they? I mean, it’s been awhile since anyone’s uttered the phrase “Microsoft, they’re soooo hot right now,” am I right?
And, to be clear, I’m not someone that intentionally seeks out “hip” products, nor do I mean to suggest most consumers are. It’s just that, for whatever reason, products in line with the culture of “hip,” real or imagined, seem to float to the top in the current marketplace. The sheer amount of exposure they receive goes hand in hand with any practical reasons for their dominance.
Just look at what Apple accomplished with the iPhone and iPod. Or what Sony did with the Walkman in the late 70’s and throughout the 80’s and 90’s. Microsoft is incredibly far behind that curve in terms of superficial appeal to both the educated and “just give me something functional” mobile device consumer. So far behind, in fact, that one couldn’t be blamed for thinking Bill Gates produced the above video (he didn’t (at least not as far as I know)).
Alas, however, not unlike some of the above dance moves, Microsoft’s just too stiff of a company for people to get excited about one of its phones at this stage in the game. I’m not saying it’s fair. Sleek on the outside, Microsoft inside — in and of itself — doesn’t necessarily sound like a bad combination.
When your reputation in the market can be metaphorically expressed via this Windows Phone 7 fangirls rap, though; I mean, do you really want to party with the Windows Phone 7?
Thanks to DBJ for being hip enough to link Frump to this video (via everythingwm)